Previous Sessions
Keynote
Hero Making, Modernizing & The New Realities of Go To Market Strategy
In a new era in government sales and marketing, the way brands go to market and win business has changed. An evolving landscape may feel daunting and with increased competition navigating this complex ecosystem of buyers is the difference between winning and losing. How can you target the right opportunities, reach the right government leaders, and win at every phase of the government buying journey? Join Tim Hartman, CEO of GovExec to learn more about GovExec's innovative go-to-market strategies and solutions.
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Keynote
The Art of Storytelling
The art of storytelling is as old as time. Want to successfully engage your government audience? Tell them a story... Now if only creating a relevant narrative in the right format that kept people’s attention was that simple. Sal Fuentes, Founder & CEO, Decision Counsel; Doug Chilcott, Experienced Storyteller & Author; Connie Sayers, President, GovExec; will talk through crafting content that turns muddled thinking into clear and concise strategy.
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Side Stage
Storytelling for the Public Sector
Creating compelling narratives for the public sector is no easy feat - complex topics, niche targets, limited attention spans. Join GovExec content experts to discuss content strategies: Anne A. Armstrong, Chief Content and Alliance Officer, GovExec Lou Anne Bradley Brossman, Founder and Strategic Advisor, Government Marketing University Juliet Van Wagenen, Editor, Branded Content, GovExec.
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Keynote
What to Expect in 2022: Building a Winning Strategy
Your gut can only take you so far in building your strategy. What are your competitors doing? What content performs best with your target audience? Are attitudes shifting on specific topics? GovExec’s team of business intelligence and data experts will discuss cutting edge insights in the government marketplace and what to expect in 2022.
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Side Stage
2022 Public Sector Trends
How has the business of government changed from 2020 to 2021, and what 2021 trends will continue into next year? Hear from Daniela Fayer, Group Publisher, Defense, GovExec; Marcus Weisgerber, Global Business Editor, Defense One; and Nick Wakeman, Editor-in-Chief, Washington Technology, as they share their perspectives.
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Keynote
Accelerating the Marketing and Sales Funnel
Everyone wants leads, and lead generation is a large part of every government marketing strategy. In a changing landscape of privacy regulation and user behavior, what are the new strategies that will drive capture and conversion in 2022 and beyond? Join an expert panel of government marketers to uncover the new strategies that will drive winning lead generation programs.
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Side Stage
Introducing GAIN
Discover why Government Marketing University's GAIN is the premier government marketing conference.
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Keynote
The Tremendous Value of Data and Insights in State and Local Marketing
Marketing to the State and Local Government has drastically changed across the past two years. There is less time to talk with your government officials; you have to be smarter and more targeted. As a result, you must think about marketing differently in order to succeed in today's market. Hear from two leaders in the industry, Elle Hempen, Co-Founder, The Atlas and Hilery Sirpis, Senior VP and Group Publisher, SLED, Gov Exec, discuss these important topics and more!
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Catalyzing the government mission.
GovExec provides government contractors with real-time, predictive intelligence, community activation, and performance marketing tools—empowering industry to target the right solutions to the right government decision-makers to solve society's biggest challenges.