GovExec Catalyze 2022

Previous Sessions

Keynote

Hero Making, Modernizing & The New Realities of Go To Market Strategy

In a new era in government sales and marketing, the way brands go to market and win business has changed. An evolving landscape may feel daunting and with increased competition navigating this complex ecosystem of buyers is the difference between winning and losing. How can you target the right opportunities, reach the right government leaders, and win at every phase of the government buying journey? Join Tim Hartman, CEO of GovExec to learn more about GovExec's innovative go-to-market strategies and solutions.

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Keynote

The Art of Storytelling

The art of storytelling is as old as time. Want to successfully engage your government audience? Tell them a story... Now if only creating a relevant narrative in the right format that kept people’s attention was that simple. Sal Fuentes, Founder & CEO, Decision Counsel; Doug Chilcott, Experienced Storyteller & Author; Connie Sayers, President, GovExec; will talk through crafting content that turns muddled thinking into clear and concise strategy.

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Side Stage

Storytelling for the Public Sector

Creating compelling narratives for the public sector is no easy feat - complex topics, niche targets, limited attention spans. Join GovExec content experts to discuss content strategies: Anne A. Armstrong, Chief Content and Alliance Officer, GovExec Lou Anne Bradley Brossman, Founder and Strategic Advisor, Government Marketing University Juliet Van Wagenen, Editor, Branded Content, GovExec.

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Keynote

What to Expect in 2022: Building a Winning Strategy

Your gut can only take you so far in building your strategy. What are your competitors doing? What content performs best with your target audience? Are attitudes shifting on specific topics? GovExec’s team of business intelligence and data experts will discuss cutting edge insights in the government marketplace and what to expect in 2022.

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Side Stage

2022 Public Sector Trends

How has the business of government changed from 2020 to 2021, and what 2021 trends will continue into next year? Hear from Daniela Fayer, Group Publisher, Defense, GovExec; Marcus Weisgerber, Global Business Editor, Defense One; and Nick Wakeman, Editor-in-Chief, Washington Technology, as they share their perspectives.

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Keynote

Accelerating the Marketing and Sales Funnel

Everyone wants leads, and lead generation is a large part of every government marketing strategy. In a changing landscape of privacy regulation and user behavior, what are the new strategies that will drive capture and conversion in 2022 and beyond? Join an expert panel of government marketers to uncover the new strategies that will drive winning lead generation programs.

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Side Stage

Introducing GAIN

Discover why Government Marketing University's GAIN is the premier government marketing conference.

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Catalyzing the government mission.

GovExec provides government contractors with real-time, predictive intelligence, community activation, and performance marketing tools—empowering industry to target the right solutions to the right government decision-makers to solve society's biggest challenges.